Communications

Appropriate branding and smart outreach strategies are vital to the success of any association. Through our network of affiliated professionals, Alta provides our client associations with the kinds of communications services that help them get noticed and establish themselves as thought leaders within their industries.

“We have been honored to work with the staff at Alta Management Services in their collaboration with the Greater Philadelphia Hotel Association during our national fundraising weekend, Lemonade Days, each June. Through their work, the city becomes one big Alex’s Lemonade Stand with outposts at each hotel raising funds and awareness toward the battle against childhood cancer. To date, the efforts have raised more than $400,000, truly showing that Philadelphia’s moniker as the ‘City of Brotherly and sisterly affection” is much more than a name as they continue my daughter Alexandra “Alex” Scott’s mission – a cure for all kids with cancer.”

Communications services:
  • Developing comprehensive branding strategies, including messaging and visual elements such as logos.
  • Integrated social media and online promotional strategies.
  • Media and public relations with both industry and the popular press
  • Developing websites and other online tools and promotional items.
  • Advertising and promotional campaign creative concepts.
  • Print-based collateral and advertising designs.
  • Booth and display design and production.
  • Regular assessments of the return-on-investment for all costs associated with marketing.

Through their work, the city becomes one big Alex’s Lemonade Stand with outposts at each hotel raising funds and awareness toward the battle against childhood cancer. To date, the efforts have raised more than $400,000…

Liz Scott
Executive Director and Founder, Alex's Lemonade Stand Foundation